Real-time inventory information transformed Bauman’s sales process — on and offline
Bauman Rare Books sells unique books, photographs, and documents internationally, both in their retail locations and online. They’ve earned a reputation as one of the world’s leading rare book dealers, and are known for their extraordinary customer service.
For Bauman, the ultimate mark of success revolves around working with customers to build their collections over many years. Doing this requires an intimate knowledge of both the customer’s existing collection and the inventory on-hand; with inventory that spans many specific interest areas, being able to identify a piece that fits the tastes of a particular collector simplifies the sales process.
The challenge for Bauman was to create a collaborative inventory and customer management system that managed the internal processes of buying and cataloguing a book, and the customer-facing processes of advertising that book and eventually selling it.