Designing a brand new identity that reflects clout, creativity, and expertise

You don’t have to do much more than walk into Hornercom’s office to get a taste of their style -- with boldly colored walls, bright and playful art, and windowsills lined with awards, an energetic and fun identity shines through. That identity, however, wasn’t accurately represented online. Their plain-jane website lacked the flair Hornercom is known for, and their non-existent search rank made it hard for new clients to find them online.

To start, we worked with Hornercom to create a new sitemap and wireframes for each page. With fresh new content written by Hornercom in hand, Brio designed a custom website theme and icon set that not only became the base for their online style, but was also adopted by their own designers for use in other ads and marketing materials.

Rich, new content on a fully-responsive website

Hornercom’s previous website was difficult to update -- it required coding knowledge, and as such was rarely updated. Because much of the content was contained within images, it wasn’t readable by search engines.

To give their non-technical team full control of the website, Brio built it on the community edition of the DNN content management system. We focused on creating areas of the site where Hornercom could constantly keep adding new content: case studies and news releases. By integrating custom content publishing tools, Hornercom’s team can update the website through a form-like, point-and-click interface.

Rewarded with better search rank, simply for doing what they do best

When we started the project, we knew search rank was an important piece of the equation for Hornercom. We worked together to target the most relevant keywords and implement simple SEO strategies, like content tagging, to help them gain rank where none previously existed.

In less than 6 months, Hornercom saw page 1 search results for keywords they had previously never ranked for.