With an established brand in New York City, Jeremy Argyle wanted to bring their great fitting shirts and personalized shopping experience to a larger audience.



eCommerce Storefront


Jeremy Argyle


2012 - present

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Establishing an online presence opened up new sales channels for this brick-and-mortar clothing brand

Jeremy Argyle launched in 2009, when their first retail store opened in Soho, New York City. From the start, their mission was to provide great fitting shirts and sweaters for men.

When they first introduced online sales in 2012, the goal was to expand their reach and introduce new audiences to their clothing. With a focus on helping their customers find the perfect fit through great customer service, Jeremy Argyle needed a way to bring their personal touch to their online store.


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Phase 1

Architecture eCommerce Storefront Requirements Inventory Management Requirements

Phase 2
Website Development

Development Testing Inventory Migration Launch

Phase 3
Continuous Improvements

Discover Design Develop Test Launch


Personalizing the eCommerce experience for New York’s best fitting shirts

Because Jeremy Argyle places an emphasis on personalized customer service, we knew that being able to mimic that experience online was of the utmost importance. With this in mind, we focused on developing a clean, modern design, an intuitive browsing experience, and a simple checkout.

To help bring the in-store fit experience online, we worked with Jeremy Argyle to create a fit guide that shows the difference between the cuts they offer and answers common questions. We also integrated a size comparison widget on early versions of the site, and always made it clear who to contact for questions or more information.

Selling luxury men’s wear online

With an eCommerce solution powered by ASP.Net Storefront, Jeremy Argyle’s team could easily add new inventory and update other content, like banners and other calls to action.

Their new online presence made it possible for Jeremy Argyle to focus on new markets, implementing advertising and sales strategies to appeal to an online market. Brio worked with the team at Argyle to create and implement email marketing and discount codes to grab the attention of customers.

A new focus on eCommerce

After 7 years of operating their retail operation from their 2 New York City locations, Jeremy Argyle closed their brick-and-mortar locations to focus solely on online and wholesale sales.

With a renewed focus on eCommerce, the Jeremy Argyle team invested in their photography, scaled up online discounts, and built more momentum by partnering with Trunk Club locations throughout the United States.

Project Stats

Team Members
Custom Integrations

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