BRIO’s user-centered design and data management expertise informed our strategic build of a native iPad app. Now NSM insurance quotes go from car shows to clients’ inboxes in a snap.
For more than twenty-five years, NSM has been underwriting niche industries that often require niche solutions. For the classic car market, car shows are a vital avenue for establishing relationships with new clientele, but the legacy NSM data collection process was paper-based. Because data would have to be imported and then actioned against post-show, there was a costly delay between the first interaction and the quote landing in the lead’s inbox.
NSM needed an application that allowed for on-site data input with the ability for agents to toggle between the insurer’s two brands. The app also needed to accommodate the limited or non-existent Wi-Fi at many car show venues and be deployed at enterprise-level (not installed via the App Store but instead deployed internally).
And to add just a little more complexity: the data sync processes also needed to be collaborative. The NSM database was already established, so the app needed to integrate and use data in a reciprocal way so the internal NSM team could manage it.